When you’re booking a hotel, making a restaurant reservation or considering which book to read next, do you check out the online reviews? My own unscientific research suggests people who write those reviews do it for one of four reasons: 1. They’re bored. 2. They want attention. 3. They have a gripe (legitimate or not) and need to vent. 4. They truly want to be helpful and let other consumers know and learn from their […]
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