I interact with small-business owners every day, and most of them understand that one significant way to boost customer loyalty is with a blog. But when I ask if they have one, many of them shake their heads, citing lack of resources, time or money. They know they should have a blog, but they don’t. Despite other bloggers reporting that blogging is dead — um, so why are you blogging? — blogging for businesses is […]
promotion
2 posts
Once upon a time, record labels would send music journalists batches of LPs (and later CDs) with fancy folders containing everything a writer would want to know about the album and the artist. As the significance of record companies dwindled, DIY artists took promotional matters into their own hands, and that’s when things got frustrating for reviewers like me. Sure, we loved the free tunes but got tired of reading the penciled cursive writing on […]