LinkedIn recently published its top 10 overused profile buzzwords for 2013. This is something the company began doing four years ago, and “responsible” tops the latest list. In fact, it was overused twice as much as any other word, including such overused holdovers from 2012 as “creative,” “effective” and “analytical.” (“Experimental,” “motivated,” “multinational” and “specialized” didn’t make the list this year.) Here are the top 10, in descending order: responsible strategic creative effective patient expert organizational driven innovative […]
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I interact with small-business owners every day, and most of them understand that one significant way to boost customer loyalty is with a blog. But when I ask if they have one, many of them shake their heads, citing lack of resources, time or money. They know they should have a blog, but they don’t. Despite other bloggers reporting that blogging is dead — um, so why are you blogging? — blogging for businesses is […]
I spent 20 years working trade shows from behind an exhibitor’s booth table. And in my role as a business-to-business magazine editor at those events, that’s where I typically remained — available to meet readers and discuss stories or story ideas. I’ve written plenty of articles over the years packed with tips about how to get the most out of attending a trade show, but I never truly worked a show as an official attendee […]